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Cubus Solutions News Letter: September 2017

Financial Fallout from Natural Disasters

The devastation of Hurricane Harvey has been witnessed by all of us over the past few weeks. The widespread havoc it inflicted on Houston and the surrounding areas was unthinkable. Fallout comes in many forms, but all you had to do was see the film of all the property damage to understand the financial impact on both people and businesses. Are you prepared? A disaster like Hurricane Harvey, although infrequent, may require you to implement your disaster recovery plans and to improvise creative solutions to address unforeseen difficulties quickly. You may want to reassess how well your credit union is prepared for reasonably foreseeable threats across all levels of your organization, not just from the perspective of recovering your information technology. I’m sure Harvey exceeded the scope of the disaster recovery and business continuity plans of some area financial institutions. Read this Forbes article for a live look at what’s happening with Prosperity Bank.

~John-Ashley Paul, President/CEO

Welcome Meritrust

Meritrust, a Fiserv-DNA core customer, has recently signed with Cubus to implement our Skip-A-Pay solution. Meritrust currently has traditional branches in and around Wichita, Kansas including branches in Derby, Lawrence, Junction City and Manhattan. They have nearly $1.3B in assets and over 90,000 members and 300 employees. We’re proud to have earned their trust!

The Need for Relationship-Based Selling

Today’s consumer expects their primary financial institution to know then, look out for them, and reward them. This requires new sales tools and new sales strategies. According to the 2017 State of Financial Marketing study published by the Digital Banking Report, while the use of advanced analytics for insight-driven marketing is one of the most important trends in marketing, it still ranks low on the list of priorities.

What We’re Reading

What the public gets wrong about credit unions matters – Robert McGarvey, credit union pundit and writer, gives you some rebuttal to common misconceptions about credit unions in this CU Insight article. Pro-Tip: use this information in your marketing!
Read the Article

Did You Know?

We are anxious to hear how our support team is doing. Every time we provide you a resolution, you will see this at the bottom. Please take the time to provide your feedback

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You are receiving this newsletter because you a either a current Cubus Solutions customer or are currently working with the Cubus sales team. © 2017 Cubus Solutions, Inc

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