CUPoints
Automatically allows members to earn loyalty points and then redeem their points for rewards.
CUPoints Benefits
CUPoints lets a credit union reward its members with an easy to use system fully customizable based on credit union business goals and objectives. Credit unions can increase the use of all online services by incenting members to act with redeemable points while members automatically accumulate.
Credit Unions
- Improve revenue through the increased use of services
- Create stickiness for online banking
- Entice new members with compelling program
Credit Union Members
- Get rewarded daily for using existing and new services
- Redeem points for goods or services
- Have increased satisfaction with the credit union
CUPoints Features
The CUPoints sophisticated engine lets credit unions calculate rules based on several criteria and can reward all aspects of the member relationship and account activity. Members can view and redeem points conveniently from anywhere at anytime through online banking. The comprehensive controls lets a credit union tailor the rewards to support any incentive-based marketing.
Reward members based on:
- Length of membership
- Average account balance
- Credit union services (new and existing)
- Debit and credit card activity
- Other defined transactions
- Partner sponsored events
Offer members any rewards:
- Cash
- Better rates on loans and CDs
- Gift cards
- Catalog merchandise
- Travel packages
- Option to donate to charity