CULoyalty
Provides a loyalty checking solution that will help build and retain membership, increase income, provide a strong response to competition, and reduce operational costs.
CULoyalty Benefits
CULoyalty is an interactive loyalty program that powers a credit union's custom-created checking account. The Cubus checking solution gives Credit Union's a competitive advantage in the marketplace leading to membership growth and retention. It can attract younger members, who appreciated the online banking services and rewards for their use; it can increase the use of other services which fuels income; and reduce operational costs by motivating members to use and adopt online banking services.
Credit Unions:
- Immediate savings through reduction of staff hours and paper
- Increase interchange income with addition and adoption of new services
- Appeal to new members with progressive service
Credit Union Members:
- Earn money and get refunds for using account
- Get fee-free services building rewards
- Experience greater convenience using online banking
CULoyalty Features
The flexibility of the product allows Credit Union's to self-tailor depending on revenue goals and incentive-based marketing activity.
- Reward member for opening and using their checking account
- Offer members a variety of rewards
- Premium interest rates
- ATM fee refunds
- Free e-statements
- Cash back directly to a debit card
- Offer members a variety of reward levels based on usage
- Control and monitor all activity
- Set eligibility requirements
- Send email notifications