cuLoyalty
Case Studies
Entice New Members, Cut Costs and Fuel Income
- Increase interchange income with the addition and adoption of new services
- Immediate savings through reduction of staff hours and paper
- Appeal to new and younger members with progressive service
The CUBUS checking solution is a custom-created checking account. The flexibility of the product allows credit unions to self-tailor depending on revenue goals and incentive-based marketing activity. CUBUS best practices have shown that when structured accordingly, the program can attract Gen-X and Gen-Y members, who appreciate the online banking services and rewards for their use; it can increase the use of other services which fuel income; and reduce operational costs by motivating members to use online banking services.
Features & Benefits
- Reward member for opening and using their checking account
- Offer members a variety of rewards
- Premium interest rates
- ATM fee refunds
- Free e-statements
- Cash back directly to a debit card
- Offer members a variety of reward levels based on usage
- Control and monitor all activity
- Set eligibility requirements
- Send email notifications
